We craft brand systems, interfaces, and environments for teams who can’t afford ambiguity—finance, healthcare, manufacturing, and B2B SaaS. From a single diagnostic dashboard to a multi-site signage program, we translate constraints into clarity.
KEL DESIGN STUDIO LLC is a boutique, execution-first practice based in Park Ridge, Illinois. We partner with organizations that operate under compliance, safety, or deep technical complexity. Our team blends brand strategy with design ops so approvals are painless and outcomes are measurable. We’ve built medical device UI libraries that pass audits, wayfinding systems that shorten patient travel time, and packaging spec sheets manufacturers actually use. We work directly with engineering, legal, and procurement to remove risk and deliver clarity.
We build brand toolkits for finance & healthcare where every pixel may be evidence. Deliverables include nomenclature rules, compliant color systems (WCAG AA/AAA), and production-ready templates mapped to your real communication channels.
Dashboards and workflows for IoT, lab instrumentation, and B2B SaaS. Expect information hierarchy, alert design, and micro-interactions documented in a living design system engineers can extend.
We create packaging specs, print-ready files, and multi-site wayfinding. Handoff kits include vendor notes, materials, and photo mockups so bids come back apples-to-apples.
We design for audit trails—versioned files, rationale notes, and WCAG color proofs—so legal signs off faster.
Tokens, component states, and redlines shipped in Figma, JSON, and SVG—the formats your stack expects.
We define a success metric early (time-to-quote, task completion, wayfinding travel time) and design to move it.
Two weeks to map stakeholders, constraints, and success metrics. We inventory assets and review compliance requirements to remove unknowns early.
We prototype key flows/components, test with real users or field staff, and validate accessibility and production methods before scaling.
Finalized systems, tokenized libraries, and vendor-ready packages. We support implementation and post-launch measurement.
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